|  In
first 5 years there have been a number of indepth reviews where I would
review a set of books or even chapter by chapter. In the interests
of brevity I've put them all here.
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Communications
Challenge Julian Saunders edits the APG's colloboration with
the Royal Mail on media neutral planning. The publication which
saw the media agencies 'coming out' in comms planning for the first
time. APG 2004 |
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Qualitative
Market Research - the Rolling Review - a set of 7 books which captures
the oral tradition of the theory and practice of qual research,
Reviewed one book at a time. and how do to it. Sage 2003 |
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brand
new brand thinking Merry Baskin Mark Earls edit a collection
of some of the brightest new thinking about brands APG 2002 |
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Qualitative
Research in Context Laura Marks edits a wide ranging review of
the frontiers of research where qual research is making inroads
Admap 2000 |
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